Client Summary: TYWK is a mission-driven crystal and candle boutique based in Chicago, IL.

Our Role: Blog writer, web text design, social media graphic design, social media captions.

Service Provided: Retainer

Collaboration: Inkos launched TYWK’s blog space to build relationships with the brand’s users. The blog focuses on product education, brand identity, and community. Inkos owns the ideation process for each post; a pipeline of post subjects are curated months ahead of time to ensure they are timely and sequential with other posts, product launches, and real-world events. The TYWK owner reviews and approves the manuscripts that we publish directly on their Wix site. In addition to drafting the blogs, we compose the social media graphics and article visuals using Canva.

Results: Blog posts drove site traffic up 300%, with post views ranging between 40-800 clicks.